The truck industry faces the dawn of a new era. The changes surrounding it are daunting, the need for transformation immediate and the challenges multidimensional. Brand faces the risk of a slow death, sustainability concerns have brought hybridization front and center, and increased urban development is driving ever-increasing regulation. The industry is at a crossroads, unsure of its next steps toward globalization. Tomorrow’s winners must take decisive actions today in the areas of globalization, brand development, technology integration, partnerships and workforce transformation.

--Excerpt from An IBM Study:Truck 2020, Transcending Turbulence

Read the entire study, Truck 2020, Transcending Turbulence.

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